W. H. Auden missed his vocation - writing TV jingles

A long-forgotten Keats scholar, H. W. Garrod, writing nearly sixty years ago on the appointment, to the Oxford Chair of Poetry, of W. H. Ordure, (alias W. H. Auden, author of some dingy and mildly emetic  poetastery - Night Mail and other even less distinguished verses) thus admonished that drab nonentity:

What Matthew Arnold would have said,
Seeing you sitting where he sat,
We do not know. But I suspect
That learned poet would have spat.

Yup!